![]() ![]() “We’re embracing the simplicity and the quietness of it.” “This year we wanted to usher in the holidays with a purity of design that welcomes all of our stories,” said Jeffrey Fields, Starbucks’s vice-president of design and content. ![]() The company said that the two-toned red cups were designed that way for “customers to tell their Christmas stories in their own way”. “If I become president, we’re all going to be saying Merry Christmas again, that I can tell you.” That’s the end of that lease, but who cares?” Trump told a crowd in Springfield, Illinois, in November. Maybe we should boycott Starbucks? I don’t know. “I have one of the most successful Starbucks in Trump Tower. Some customers even went as far as to accuse the company of waging a war on Christmas.ĭonald Trump, 2016 presidential candidate and Republican frontrunner, was so outraged over the lack of Christmas design on Starbucks’s cups that he suggested a boycott of the chain. The company came under fire during the holiday season after it introduced plain red cups instead of the traditional cups that used to be adorned with Christmas-themed illustrations. ![]() Joshua Feuerstein, a conservative Christian activist with a robust social media presence, urged a boycott in a Facebook video that has been viewed over 17 million times.Storm in a coffee cup: has Starbucks really ruined Christmas? Guardian That decision was met with an angry online backlash from conservatives and others who saw it as an example of political correctness run amok. In a statement released at the time, the company said it wanted to “create a culture of belonging, inclusion and diversity” and meant the cups as an invitation for “customers to tell their Christmas stories in their own way, with a red cup that mimics a blank canvas.” In 2015, Starbucks announced it would remove traditional holiday symbols, like reindeer and Christmas trees, from its holiday cups in favor of a more minimalist red design. Like many divisive cultural debates, arguments over the Christian bona fides of seasonal Starbucks cups appear to have intensified during the 2016 presidential campaign as political and social tensions heightened in many areas of American life. “We intentionally designed the cup so our customers can interpret it in their own way, adding their own color and illustrations.”Ĭontroversy over the design of seasonal Starbucks cups is just one front in an annual culture war over the role of religion and liberalism in the five-week period between Thanksgiving and New Year’s Day, a period that people inclined toward interfaith outreach might call “the holiday season.” “This year’s hand-drawn cup features scenes of celebrating with loved ones - whoever they may be,” said Sanja Gould, a company spokeswoman. The conservative site The Blaze also waded in, saying Starbucks had launched a “gay agenda campaign.”įox said it asked Starbucks about the cartoons but the company “neither confirms nor denies the allegations,” by which it presumably meant the promotion of lesbianism.īut in an email to The Times, Starbucks said it would let customers decide for themselves what the cup was about. issues celebrated the video, the ordinary Starbucks customer probably didn’t realize the cup might have a gay agenda,” BuzzFeed said.įox News picked up the story of what it called the “androgynous” cartoon hands, referring to Bible-quoting critics of Starbucks and criticizing BuzzFeed, which it said had “asserted the hypothesis is fact.” “While people who follow both Starbucks holiday cup news and L.G.B.T. ![]()
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